from the dept. Despite the puffery behind wireless advertising, hawking ads via interactive and mobile devices , according to a new study. The non-PC advertising market--including mobile devices, interactive TV and Internet-enabled kiosks-will be an afterthought to advertisers in the coming years because of its small, fragmented U.S. audience, according to a new report from Jupiter Media Metrix. Ad sales on such devices will reach an estimated $5 billion by 2005--less than a third of the estimated $16 billion for online advertising in the same year. Broken out, wireless advertising sales will reach $700 million by 2005 and interactive TV ad sales will reach $4 billion, the report said. < | >
|
|
||||
|
|||||